HEINZ(HJ) : Heinz Completes Acquisition of Foodstar, a Leading Brand Name Producer of Soy Sauces and Fermented Bean Curd, to Accelerate Growth in China (2024)

H.J. Heinz Company (NYSE:HNZ) announced today that it has completed its acquisition of Foodstar, a leading manufacturer of premium branded soy sauces and fermented bean curd in China, from Transpac Industrial Holdings Ltd., a private equity holding company, and various Transpac Funds. The purchase price consists of a cash payment of $165 million and a potential earn-out payment in 2014 based on the performance of the business.

Commenting today on the transaction, Heinz Chairman, President and CEO William R. Johnson said: ?The acquisition of Foodstar gives Heinz a solid growth platform in China's rapidly expanding $2 billion plus retail soy sauce market. It also accelerates our growth in China, a key Emerging Market where Heinz is already well-positioned with our growing infant nutrition business and Long Fong, a leading brand of frozen dim sum.?

Mr. Johnson added: ?Foodstar's excellent brands are well-positioned in southern China and are a natural fit with Heinz's core capabilities in sauces. Our goal is to drive the growth of these popular brands by leveraging our Company's global scale and expertise in innovation, marketing, sales and distribution in China.?

Heinz first announced the Foodstar agreement on June 21, 2010. The acquisition of Guangzhou-based Foodstar includes four manufacturing sites with 2,500 employees in China and a fifth manufacturing facility that is under construction in Shanghai. Heinz expects the acquisition to boost its annual sales in China to about $300 million in the first full year.

Foodstar's Master Weijixian premium soy sauce brand is a leader in Weijixian soy sauce in the southern region of China. Foodstar's Guanghe fermented bean curd, a popular flavor enhancer that is used in cooking and on food, is also a strong brand in the region.

Through the acquisition, Heinz gains a share of a retail soy sauce market in China that is growing at a dynamic rate of 7% to 8% a year. Foodstar's Master brand is a strong brand in the Weijixian soy sauce segment, which has been growing at an even higher rate than the total soy sauce category in China.

Heinz already produces ABC®, a leading brand of soy sauces in Indonesia, another key Emerging Market for the Company, and it sells other soy sauces like Amoy® in multiple markets around the world.

Heinz will discuss the acquisition of Foodstar as part of its second quarter earnings conference call on November 19.

SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS:

This press release and our other public pronouncements contain forward-looking statements within the meaning of the ?safe harbor? provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally identified by the words ?will,? ?expects,? ?anticipates,? ?believes,? ?estimates? or similar expressions and include our expectations as to future revenue growth, earnings, capital expenditures and other spending, dividend policy, and planned credit rating, as well as anticipated reductions in spending. These forward-looking statements reflect management's view of future events and financial performance. These statements are subject to risks, uncertainties, assumptions and other important factors, many of which may be beyond Heinz's control, and could cause actual results to differ materially from those expressed or implied in these forward-looking statements. Factors that could cause actual results to differ from such statements include, but are not limited to:

  • sales, earnings, and volume growth,
  • general economic, political, and industry conditions, including those that could impact consumer spending,
  • competitive conditions, which affect, among other things, customer preferences and the pricing of products, production, and energy costs,
  • competition from lower-priced private label brands,
  • increases in the cost and restrictions on the availability of raw materials, including agricultural commodities and packaging materials, the ability to increase product prices in response, and the impact on profitability,
  • the ability to identify and anticipate and respond through innovation to consumer trends,
  • the need for product recalls,
  • the ability to maintain favorable supplier and customer relationships, and the financial viability of those suppliers and customers,
  • currency valuations and devaluations and interest rate fluctuations,
  • changes in credit ratings, leverage, and economic conditions and the impact of these factors on the cost of borrowing and access to capital markets,
  • our ability to effectuate our strategy, which includes our continued evaluation of potential acquisition opportunities, including strategic acquisitions, joint ventures, divestitures and other initiatives, including our ability to identify, finance and complete these initiatives, and our ability to realize anticipated benefits from them,
  • the ability to successfully complete cost reduction programs and increase productivity,
  • the ability to effectively integrate acquired businesses,
  • new products, packaging innovations, and product mix,
  • the effectiveness of advertising, marketing, and promotional programs,
  • supply chain efficiency,
  • cash flow initiatives,
  • risks inherent in litigation, including tax litigation,
  • the ability to further penetrate and grow and the risk of doing business in international markets, including our emerging markets, economic or political instability in those markets, and the performance of business in hyperinflationary environments, such as Venezuela, and the uncertain global macroeconomic environment and sovereign debt issues, particularly in Europe,
  • changes in estimates in critical accounting judgments and changes in laws and regulations, including tax laws,
  • the success of tax planning strategies,
  • the possibility of increased pension expense and contributions and other people-related costs,
  • the potential adverse impact of natural disasters, such as flooding and crop failures,
  • the ability to implement new information systems and potential disruptions due to failures in information technology systems,
  • with regard to dividends, dividends must be declared by the Board of Directors and will be subject to certain legal requirements being met at the time of declaration, as well as our Board's view of our anticipated cash needs, and
  • other factors described in ?Risk Factors? and ?Cautionary Statement Relevant to Forward-Looking Information? in the Company's Annual Report on Form 10-K for the fiscal year ended April 28, 2010 and reports on Forms 10-Q thereafter.

The forward-looking statements are and will be based on management's then current views and assumptions regarding future events and speak only as of their dates. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by the securities laws.

ABOUT HEINZ: H.J. Heinz Company, offering ?Good Food Every Day?? is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or ?on-the-go.? Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. Friday's® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World's Favorite Ketchup®.

HEINZ(HJ) : Heinz Completes Acquisition of Foodstar, a Leading Brand Name Producer of Soy Sauces and Fermented Bean Curd, to Accelerate Growth in China (1)

H.J. Heinz Company
Media:
Michael Mullen, 412-456-5751
Michael.mullen@us.hjheinz.com
or
Investors:
Margaret Nollen, 412-456-1048

HEINZ(HJ) :  Heinz Completes Acquisition of Foodstar, a Leading Brand Name Producer of Soy Sauces and Fermented Bean Curd, to Accelerate Growth in China (2024)

FAQs

HEINZ(HJ) : Heinz Completes Acquisition of Foodstar, a Leading Brand Name Producer of Soy Sauces and Fermented Bean Curd, to Accelerate Growth in China? ›

The acquisition of Guangzhou-based Foodstar includes four manufacturing sites with 2,500 employees in China and a fifth manufacturing facility that is under construction in Shanghai. Heinz expects the acquisition to boost its annual sales in China to about $300 million in the first full year.

Where did Heinz ketchup come from? ›

Heinz division located in Pittsburgh, Pennsylvania, where the company was founded. The company's "keystone" logo was based on that of Pennsylvania, the "keystone state". Heinz Field was named after the Heinz company in 2001. A majority of its ketchup was produced in Fremont, Ohio, and the rest made in Muscatine, Iowa.

Who owns Heinz brand? ›

Who Owns Kraft Heinz Company? Berkshire Hathaway holds the largest stake in Kraft Heinz, with a 26.65% stake and over 325 million shares. It is followed by minority holders including Vanguard, SSgA Funds Management, and BlackRock Fund Advisors with 4.49%, 2.5%, and 2.22% stakes, respectively.

What did Heinz make? ›

Heinz's core products include ketchup, sauces, meals, snacks, and baby food. In 2015 Heinz's holding company merged with Kraft Foods to form Kraft Heinz. Heinz subsequently became a division and brand within the newly formed conglomerate.

Was ketchup made in China? ›

Ketchup has a surprisingly long evolution that originated in China. The first version was based on pickled fish and looked more like a soy sauce – with a dark and thin texture. It was called “keh-jup” or “koe-cheup,” meaning “fish sauce.”

What did Heinz fail at before ketchup? ›

His first company, a partnership with two other men, formed in Sharpsburg, Pa., in 1869 to prepare and market horseradish, sauerkraut, vinegar, and pickles, failed during the business panic of 1875. A year later, however, with his brother and a cousin, Heinz reorganized the business in Pittsburgh.

Does Kraft still own Heinz? ›

The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (/ˈkræft ˈhaɪnz/), is an American multinational food company formed by the merger of Kraft Foods and H.J. Heinz Company co-headquartered in Chicago and Pittsburgh.

Does Mcdonalds own Heinz? ›

The first McDonald's opened in 1955 and in the 1970s, Mickey D's struck up a partnership with the ketchup giant Heinz. Heinz supplied McDonald's customers with its fan-favorite ketchup packets for more than 40 years. However, in 2013 Heinz was acquired by a new company with a new CEO, Bernado Hees.

Does Kraft Heinz own Taco Bell? ›

Kraft Heinz and Taco Bell, which is owned by Yum! Brands, announced in October an expansion of their partnership that set the stage for innovations such as the Cravings Kits. Kraft Heinz already makes Taco Bell branded sauces, taco kits, taco shells and seasoning mixes for sale at retail.

Why did McDonald's stop using Heinz? ›

In 1973, a tomato shortage hit Heinz hard, and the company decided its glass bottle business would take priority over bulk accounts. Needless to say, McDonald's' executives weren't happy with this and abruptly ended the exclusive agreement.

Who makes Wendy's ketchup? ›

Now McDonalds is currently looking for a new ketchup maker to partner with once it phases Heinz out of its stores. Heinz supplies ketchup to both McDonalds (for now!) and Burger King, and to Wendy's and Chick-fil-A. For McDonalds, at least, it seems that the new Burger King connection at Heinz was one step too far.

What does Heinz make besides ketchup? ›

Heinz is known for worldwide for ketchup, but it produces many other food items too. Heinz also cranks out its own mustard, steak sauce and Worcestershire sauce. Did you know they do Ore-Ida fries too? T.G.I. Friday's licenses its name to Heinz, which produces the line of frozen foods you see in grocery stores.

Is Heinz ketchup American or English? ›

In 1876, the world of ketchup changed forever. A first-generation German American named Henry J. Heinz launched his bottled version of ketchup—spelled “catsup”—following his success with bottled grated horseradish, which the company advertised alongside dozens of other products.

Why is there a 57 on Heinz ketchup? ›

“Although the number itself technically has no real purpose, and even back then there were more than 57 varieties, the number has stuck around for over 100 years of Heinz branding, making it synonymous with the Heinz brand.

Is Heinz British or American? ›

They're a US company. Established in Pittsburgh, Pennsylvania by Henry J Heinz in the year 1876. Heinz was the US-born son of German immigrants. However, Heinz products became very popular in the UK, and the company opened its first production facility in Britain in 1905.

What was ketchup originally made for? ›

It was believed that tomatoes had pectin, lycopene and other nutrients which had potent medicinal properties. Dr. Bennett claimed that this blend of tomatoes could treat common ailments like diarrhea, indigestion, rheumatism, and jaundice.

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